Transformation, Turnaround & Restructuring Executive
Artificial Intelligence (AI) · Geneva

01

Back to growth.

Your growth is losing steam. Each customer costs more to win, and fewer of them convert.

I pinpoint where the problem starts — go-to-market, sales force, silos. I design the fix for your situation and implement it, for growth that matches your potential.

02

Artificial Intelligence.

Your AI isn't delivering. It's stuck at POC, it shows no ROI — and it's starting to cost you more than it returns.

I design the process from a clean sheet, placing AI where it adds the most value. I map the gap with how you work today and guide the transition — so people, production and AI work together at full potential.

03

Win Abroad.

The product works. Your first clients are happy. Your home market is growing. It's time to shift gears and go international.

Together we pick the quick-win markets to start. I open your sales office. I recruit the right people. I relocate on the ground, for as long as it takes. Your growth engine accelerates.

04

Capture the Value.

Due diligence is going well. The product checks out. The synergies are defined. The financing is in place. The price is almost set. Then comes the question — who's going to integrate it?

I move it from deal logic to value actually captured — clear ownership, governance, execution routines. The synergies move from the slide to the P&L. I base myself at its head office, and I travel wherever the integration demands.

05

Turn It Around.

You're losing money. The model that built your success no longer works. And time is against you.

I analyze the situation and pinpoint the real cause, with an outside, objective view. Then, together, we weigh the options: turnaround, sale, or another path. And I see it through.

AI and business transformation consulting in Geneva

Partnership

Registered Partner in the Google Cloud Partner Network

Registered status

Access to the Google Cloud partner ecosystem — connecting strategy, data, AI, and operational transformation to turn ambition into concrete, governed, value-creating solutions.

Partnership

Member of the OpenAI Partner Network

Select tier

Direct access to frontier AI — I bring the latest models and tools into the transformations I lead, so your operating model is built on the state of the art.

Cover of the executive guide Transforming the Enterprise for AI

Executive Guide

Transforming the Enterprise for AI

The CEO’s Guide to Turning Intelligence into Enterprise Performance — the method behind the diagnostic, free to download and without a form.

49 pages · 21 chapters · Seven proprietary transformation frameworks

Independent AI Transformation Diagnostic

What I do

Organizations where people, machines and technology deliver full potential.

My approach sits at the intersection of business, finance and technology — including AI. I design and build organizations where technology, automation and human expertise work together to deliver scalable, high-performance outcomes. The first and most important step is always the same: define the right question before reaching for a solution.

Define the right question

Most AI and transformation programmes fail because they start from the answer. I start from a quantified business problem — and keep the remedy open. Defining the question is the first and most important step.

See it from every angle

The right question needs a single vantage that fuses the commercial, the technical and the financial — the injury, the instrument and the number, seen at once. That's rare, and it's where I work.

Rebuild the operating model

An answer that doesn't reshape how work flows changes nothing. I redesign roles, processes and decisions around the solution, so the value actually lands.

How I work

The shift behind the method.

For two decades, performance came from doing the standard work faster and cheaper. That era is closing. AI now absorbs the standard; what remains for leadership is the part machines can't take — judgment, arbitrage, the high-value exceptions. The winners won't be the ones that "added AI," but the ones that redesigned how they operate around it.

Frictionless execution

Remove the delays, redundant approvals and forced steps that slow the organization down.

Pattern detection

Surface the weak signals, anomalies and hidden opportunities others miss.

Lateral intelligence

Connect distant ideas to find strategic and creative moves, not just automation.

Shortcutting complexity

Short-circuit steps everyone assumed were mandatory. Radical simplification, not optimization.

Augmented judgment

When the machine handles the standard, leaders focus on judgment, arbitrage and vision.

Exception-driven leadership

Stop processing the norm; concentrate on the high-value exceptions.

Non-linear productivity

AI doesn't just make tasks faster — it changes the sequence of work itself.

Generate speed through frictionless execution. Decide faster through augmented judgment. Multiply growth through non-linear productivity.

Proof

I don't just advise on AI-native operating models. I built one.

For nearly five years, I founded and ran a company as an AI-native laboratory — data infrastructure, automation and intelligent systems at the core of operations, from customer acquisition to service delivery. What I design for clients, I first ran myself.

First profitable year in twelve months

Turned a loss-making business around with new sales channels, lower costs and a stronger control discipline — and delivered its first profitable year.

AI that customers actually feel

Redesigned core processes around AI, and the customer journey with them. Five-star Google reviews went from monthly to weekly — the clearest signal it worked, because customers volunteer it.

+20% growth, year on year

Restructured a sales organization — fewer wasted motions, sharper focus — to deliver +20% year on year.

Europe in under 48 hours

Built a European logistics operation from scratch: inbound from Shenzhen to delivery anywhere in Europe within 48 hours.

A 60-person finance hub, from zero

Set up a shared-service center in Romania, consolidating finance for Temenos's non-English-speaking European markets.

USD 5M in synergies, on time

Took a post-merger integration from transaction logic to value captured — clear ownership, governance, execution routines — and delivered USD 5 million in savings, on time.

The detail and the results, in private →

Insights

Latest writing.

On transformation, AI and the operating model — at the intersection of business, finance and technology.

See all articles →

Contact

Let's talk about what's no longer performing.

And what to do about it. A 30-minute call is the place to start.

Book a call

Geneva, Switzerland · Internationally mobile · info@sergiocastagna.com · +41 79 353 8838 ·